![]() ![]() ![]() Using a number of characteristics related to the motivational, emotional and cognitive spheres, significant changes were revealed. Using a psychosemantic technique that included 25 scales designed to identify attitudes towards elderly people, respondents evaluated their various characteristics before and after watching the film. The task was to identify changes in the attitudes of young people, as the most active viewers, towards topical social issues after watching a specifically selected film. According to the empirical orientation of our approach to the study of mass media influence, our goal was to obtain new data on the positive impact of films based on specific experimental research. At the same time, the question of the effectiveness of films’ impact remains an open question in psychological science. In Russia, cinema is being considered as a means of individual and social transformation, which makes a contribution to the formation of the Russian audience’s outlook, including their attitudes towards topical social issues. Nowadays films occupy a significant portion of the media products consumed by people. ![]()
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